Why put Gaga through this misery? Why do Carter and almost every other executive and manager in the entertainment industry, when given the chance, prefer to push for big openings by spending heavily on advertising and distribution, rather than increasing marketing expenditures more gradually? The reason is simple: All else being equal, the odds of achieving success in the marketplace are higher with a wide-release strategy than with a limited-release approach. One key factor here is that people like winners — they prefer to consume entertainment products that are also chosen by others. As a result, a solid opening is often a huge factor in a rollout. For media products, initial success breeds further success, while a failure to achieve success early on frequently means having no chance to succeed at all. Executives will do everything they can to gain the upper hand in a battle with their rivals right from the time of launch, which means opting for a wide-release strategy. In the case of “Born This Way,” for instance, it would be very risky to rely primarily on word of mouth: Any loss of traction with initial audiences could hinder the album’s launch. Especially with a high-profile artist like Lady Gaga, raising a high level of awareness among the largest possible audience ahead of a new product’s release is the safest approach. “Leave no stone unturned” was Carter’s motto ahead of the “Born This Way” campaign.
“The Best Exotic Marigold Hotel” did just that, The 2012 indie feature about an attractive, plucky group of retirees discovering joy beige cotton women's slippers - footwear - ballet flats - handmade shoes - knitted slippers - nenaknit - gift idea gift wrap in a scrappy hotel in India was a renegade hit, mostly thanks to scene-stealing pros such as Maggie Smith and Judi Dench, After it earned more than $136 million during its spry international run, producers called for more, hence the unspectacularly titled “The Second Best Exotic Marigold Hotel.”, While this breezy outing does feel very much like a sequel, with returning screenwriter Ol Parker throwing the usual obstacles and misunderstandings into the mix, the John Madden-directed dramedy is still a pleasant way to spend two hours, “The Second Best Exotic Marigold Hotel” digs up complex issues — sex and death — but never gets too heavy-handed about them, and that’s refreshing..
Michelle Ned, associate artistic director and former Alvin Ailey dance program trainee, rehearsed and choreographed a dance called “Journey,” which she said conveys her own path through life and ultimately coming back to her passion — dance. “The multimedia show not only honors great artists but also brings together families who are familiar with the music as well as brings generations together,” Ned said. Marisa Castillo, who grew up in Pleasant Hill and attended dance academy in Walnut Creek as a child, will be dancing a Lena Horne tribute accompanied by her husband.
The Thomas P, Ryan Hall of Fame was established in the early 1970s to honor the outstanding achievements of East Side high school graduates, Nearly 100 East Side graduates have been inducted into the Hall of Fame, among them Yahoo co-founder Jerry Yang, NFL quarterback Jim Plunkett, playwright Luis Valdez and U.S, Congressman Mike Honda, The East Side foundation sponsors an inductions ceremony semi-annually to honor the legacy of the district’s alumni, “The 2015 inductees are beige cotton women's slippers - footwear - ballet flats - handmade shoes - knitted slippers - nenaknit - gift idea gift wrap a diverse, talented, and inspiring group who continue to have an impact on our community,” said foundation President Ed Buller, “It is our privilege to welcome them into the ranks of the finest graduates the East Side has ever produced.”..
In addition, the Lafayette Gallery Sculpture Garden is reopening Sunday, April 15 after the annual winter hiatus. That day, to celebrate, the gallery will hold a free reception from 11 a.m. to 2 p.m., with wine, hors d’oeuvres and live music. The Lafayette Gallery’s 24 members are selected by jury. The gallery is at 50 Lafayette Circle in Lafayette; hours are 11 a.m. to 5 p.m. Tuesday through Saturday and, starting April 15, 11 a.m. to 2 p.m. on Sundays. The concert will feature guest artist Denis Winter, a nationally recognized euphonium soloist and an Orinda resident. Ennio Morricone’s “Gabriel’s Oboe” from the film version of “The Mission” by Robert Bolt, will be featured.